ALIENANT X LI-NING
"On September 20th, the Li-Ning 2022 'Pursuit of Dreams' themed show was held at the Zhanghe Airport. This series includes the collaborative collection 'ALIENANT x Li-Ning,' which will be released in a limited edition nationwide.
Following the themes of 'Exploration of Life' in 2020 and 'Ascent of Life' in 2021, the 2022 Life Trilogy embarked on a new chapter titled 'Soaring of Life.' Staged on a runway alongside airplanes, this grand show depicted humanity's yearning for the skies and the pursuit of dreams by modern Chinese youth, interpreting Li-Ning’s brand spirit of 'Anything is Possible.' Guided by our dreams, continually persevering and breaking boundaries, we are destined to reach higher and farther destinations.
This collection draws its vision from my forthcoming car design—the Lionstraunat—a concept birthed from an indelible dream- land encounter. In this realm, a golden lion's soul is shackled by immense chains, a majestic yet confined spirit that mirrors my own. The Lionstraunat Mini Collection is crafted for the audacious driver who, when adorned in these garments and behind the wheel, is transported to a new dimension.
This ALIENANT X Li-NING partnership achieved an impressive 1.06 billion views and sparked 3.893 million discussions on Weibo, contributing to Li-Ning’s substantial revenue increase of 14.3%."
The Campaign with Singer BLNTSMK
The Film of the Project
The LIONSTRANAUT
In designing the Lionstranaut, I channeled an unforgettable dreamscape: a vision of a golden lion, powerful yet chained—echoing aspects of my inner self. This vision guided every line and curve of the car, crafting a vehicle that embodies the spirit of freedom and the quest to break free from one's bindings. The Lionstranaut represents more than a flying car to explore the galaxy; it's a personal talisman, named to honor that untamed, dream-born lion within.
Li-Ning X ALIENANT Runway Show
